In digital marketing, there are two terms you cannot ignore: “big data” and “personalization”. Every day there seems to be news about how targeting content to personas, or using data to provide better contextual experiences on digital channels, is the next big important thing. But why are practical examples of these methods so hard to find?
This whitepaper explores how marketers in the B2B and B2C sectors are currently incorporating Big Data into their content strategies. Inside are survey results on the current state of Big Data usage, an exploration of major opportunities in contextual content targeting, and best practices for brands to deploy content targeting on their own websites to optimize the customer experience.