Selecting a Content Management System (or Digital Experience Platform) is one of the most important decisions that a business will make on the path to truly comprehensive digital transformation. One of the most trusted reports for evaluating these platforms is the Gartner MQ.

Robert Rose, bestselling author and senior analyst at Digital Clarity Group, discusses the September 2016 Gartner Magic Quadrant for Web Content Management and its take on the evolution of owned web content. In this context, Rose gives insight into how brands can create a content strategy that drives multiple lines of value.