Why content management is at the heart of the agile digital business revolution.
Digital transformation is not about simply maintaining a digital presence for your company; it is an unavoidable business mandate for any enterprise that is not currently offering its customers the same level of personal, in-depth service online as it does face-to-face.
It is not only customers that no longer have patience for poor digital experiences. It is entire industries, who are seeing digital force shifts in their business models, calling for new ways of working and entirely new approaches to communication.
At the heart of this transformation lies a deceptively simple task: the management (i.e. creation, contextualized delivery, repurposing and organisation) of content.
In this webinar, Robert Rose, Chief Strategy Officer at the Content Marketing Institute will discuss why content is the driver of robust digital experiences, and why finding a content solution is imperative for businesses facing the challenge digital transformation.
Hippo's Director of Product Management, Mark Peerdeman, will then discuss some practical examples of how Hippo onDemand, which offers content management services in a revolutionary take on the cloud platform, offers businesses the agile, scalable content management engine that supports the digital transformation process from day zero.
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Q&A Answers can be found here: https://www.onehippo.com/en/resources/blogs/2016/7/the-secrets-to-digital-transformation-follow-up.html