In this video Mark Peerdeman, Hippo's Director of Product Management, explains why it is essential to have one central platform from which you can deliver content and gain insights across all your channels and why Hippo CMS 10.2 just made that part of your life a little easier.

Over the last few months, we have seen an increase in chatter about a new type of CMS. The so-called headless or API-first CMS. 

At Hippo, we believe this approach to be detrimental to a holistic customer experience. Because at the end of the day, to be successful, you must have a customer experience that feels the same, looks the same and says the same no matter which touchpoint your customer chooses to engage with your brand. As a brand, you can’t afford not to look at the entire landscape. 

Read more: Content as a Service