Online content is not the compartmentalized concern of any particular department. Sure, Marketing or Communications may be in charge of strategy or content creation, but the importance of content’s performance in supporting business goals spans the entirety of the business.
To make sure that Content truly delivers ROI, marketers need software that closes the feedback loop-- using data on content performance to inform their content marketing strategy for existing personas, and helping them define new ones. To constantly optimize the customer journey, marketers need continuous insight into audiences’ engagement with their content. Join Robert Rose, Senior Analyst from Digital Clarity Group as he discusses the importance of delivering a relevant, compelling and context-aware digital experience to visitors from the very first touchpoint, and how a content performance platform can help deliver on content ROI.