Creating a great digital experience means not making your visitors work. Instead of trying to make them care about what you have to say, you should be delivering to them content that they already care about. The trick is to coordinate these messages and track their performance across all channels so the customer journey is never broken. This makes visitors happy, and it also gives you a comprehensive understanding of visitor behaviour and needs, so you can tailor your digital environment even better.
With Hippo, you can start targeting content to your customers from the first anonymous visit, and continue to improve the experience over time with progressive targeting, regardless of their channel or location. And you will get to know your customers better and better as you build out real personas based on real user behaviour.