Hippo CMS connects with the marketing automation software of Pardot. Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Pardot is a web-based software suite used by marketers to create and track online marketing campaigns. The product consists of modules to build, manage and activate lead generation components such as landing pages, forms, lead nurturing and email marketing programs. Pardot automates the process of qualifying leads by assigning prospects to sales representatives and populating the information in a compatible customer relationship management (CRM) system. Web traffic is identified and tracked with micro-web analytics. The product contains reporting features to measure metrics such as return on investment (ROI).