This blurring of lines between offline and digital is good news for marketing: with Hippo, content marketing becomes data-driven, and understanding customer needs becomes a matter of looking at and responding to actual user behavior (rather than relying solely on research data).
With Hippo’s progressive targeting capabilities, every visitor is treated like an individual from the moment they land in the businesses’ digital environment, with personalized content delivered continuously based on visitor context and behaviour.
Executing marketing campaigns is simple with Hippo as well: businesses can create new landing pages, new channel executions, create experiments or add translated content quickly, and can analyse and optimize existing campaigns and activate new elements from one central dashboard.
Hippo integrates with marketing automation, campaign management and eCommerce solutions to create a unified demand generation process for every business, no matter how many channels, languages or environments your business has.
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