As a leader in natural cosmetics, pharmaceuticals and dietary supplements, Weleda has a multinational presence in 50 countries and on 5 continents.


Weleda was looking transform its website into a multi-channel digital environment that delivered regionalized, targeted and personalized content to customers around the world, with seamless e-commerce integration.



The company chose BloomReach Experience as the solution that allows for multi-channel content re-use, targeting, and personalization, supporting global and regionalized deployments and integrating seamlessly with their chosen eCommerce system. The platform allows local websites to have a regionalized 'look and feel' while the brand, tone, messaging remain under global control.

50+ countries receiving regionalized content

Fully responsive multi-channel digital presence

Personalization of content for all customers across 5 continents


Technical Alliances