Randstad is the second largest HR services provider in the world. In the highly competitive world of HR consultancy, the Randstad brand is one of the strongest worldwide.

Challenge

The company was feeling the pressure to transform their digital experience infrastructure to make the process of connecting employers and job seekers more intuitive, agile and precise. They were looking to restructure their online environment to provide job seekers with the most relevant information, as suited best to their interests, expertise and skillset.

 

Solution

Randstad built their new online environment with Hippo CMS. The platform uses Hippo’s content targeting and personalization capabilities to create highly relevant experiences for online visitors. In addition, the platform supports locally tailored content delivery for each country and language in which Randstad is active. Hippo integrates with the company’s existing data management systems to make the matchmaking process both effective and efficient.

"At Randstad, tech and marketing work together. Hippo is the bridge -- giving us the opportunity to look at how our customers behave and respond effectively.”

Martine Barbier-Westhuis, Manager E-commerce and Online

Personalized and targeted content based on progressive visitor analytics

Interoperability with all existing systems

Global control over branding with regional flexibility