Hippo CMS 7.7 is the first true step toward an Open Source content management solution delivering context aware content management. It enables users to easily manage content across multiple channels and delivery platforms – and delivers personalized, device-aware, location-aware and even interface-aware content. 

• Global Brand Content Management – Using Hippo’s Multi-Channel manager organizations now have an extraordinarily easy way to add, edit and manage new content channels and sub-channels for managing context. This includes channels for language, device, marketing campaigns, or any other strategy the organizations wants to create.

• Content & Marketing Insight – Hippo’s new extensible reporting dashboard provides marketers with the insight they need to deliver continued Web experience management success.

• Contextual Content Delivery – Hippo continues to lead the way in delivering content appropriate for the channel. Hippo CMS 7.7 can automatically deliver optimized interfaces across multiple content channels – whether that be iPhone, iPad, Android, Web or even social channels.

• Content As An Open Service – Hippo CMS 7.7 continues to be focused on Open Standards and Open Source models. Customers can utilize the standards based content storage within Hippo CMS and utilize both contextual delivery models and contextual content management models – meaning that the same content repository can be accessed by multiple ways to both deliver AND manage the content.

Examples of the power and benefits of Hippo CMS to organizations range from government organizations to global brands. For example The Dutch National government was able to reduce the complexity and expense of their CMS footprint from 13 websites and multiple CMS systems to one, enterprise implementation of Hippo CMS. Global publisher Incisive Media was able to easily migrate 260,000 existing articles from multiple online magazines, integrate with Autonomy Search and Quark DMS to provide a central online content management and delivery system. And the Dutch Libraries were able to deploy a completely open “content service” (perfect for a library) that allows video, social media interaction and even storage for User Generated content. This means that each library can not only deliver the full range of content to their audiences contextually across mobile, social and web platforms – but they can also manage the content from just about any type of input mechanism channel they choose.
Arje Cahn, CTO of Hippo, said “Hippo CMS 7.7 is designed to drive the best of both worlds. In the past, CMS editing interfaces and the target site were almost two disconnected worlds. In Hippo CMS 7.7 they live together in a single, unified interface. So, the architectural separation between presentation and content is still there – but its now visually integrated. This makes the system much easier to comprehend and use for end-users.”

Hippo has scheduled a webinar for those who are interested in getting started with Hippo 7.7 DATE: 7 februari 2012, 17.00-18.00 CEST.

About Hippo
Hippo sets the standard for how organizations can empower their audience to engage with content. Hippo CMS powers some of the largest and most visited Web properties in the world and is the first Web Content Management solution to deliver context-aware content for its customers. Hippo’s broad capabilities enable both marketers and technology teams to build world-class content delivery platforms. Featuring an enterprise-class development environment and powerful, yet intuitive editing capabilities, Hippo CMS enables a true, open and context-aware content strategy. Hundreds of both public and private organizations use Hippo’s content platform to manage and deliver thousands of web properties including Autodesk, Dolce & Gabbana, The University of Amsterdam, Thomson/Reuters & The Government of the Netherlands.

The new website is powered by the latest version of Hippo CMS and utilizes an innovative “Liquid Design” architecture which enables the site to conform and change to support any given device or browser. The site automatically adjusts based on screen size, device or other capabilities to give the user the best experience possible.

Additionally, the new website has been fully optimized for Search Engines – giving authors and editors full control over meta data and other elements to help the site rank higher in search engines.  As Ted den Bieman, online publisher for "Automatiseringsgids.nl" said, “with this site, we took a big step. In addition to a major improvement in usability and an optimum mix of paid and free content – we now have a sleek design and good technical performance.”

Michele de Ru, commercial manager for Dayon concurred with the power of the new technology. “All of the partners (Sdu, Hippo and Dayon) are complementary to each other,” said de Ru.  “This means that the whole is greater than the sum of its part.  The site is fast, and the fact that it will work on any device and any screen size is something of which I’m extremely proud.”

“For an online IT magazine, innovation is crucial to guide their overall brand,” said Tjeerd Brenninkmeijer, Chief Commercial Officer for Hippo. “The migration from an unstable and complex environment to Hippo CMS has resulted in a scalable and extensible web site with a focus on performance.”

About Hippo
Hippo sets the standard for how organizations can empower their audience to engage with content. Hippo CMS powers some of the largest and most visited Web properties in the world and is the first Web Content Management solution to deliver context-aware content for its customers. Hippo’s broad capabilities enable both marketers and technology teams to build world-class content delivery platforms. Featuring an enterprise-class development environment and powerful, yet intuitive editing capabilities, Hippo CMS enables a true, open and context-aware content strategy. Hundreds of both public and private organizations use Hippo’s content platform to manage and deliver thousands of web properties including Hewlett Packard, Thomson/Reuters, Dolce & Gabbana, The University of Southern California, Incisive Media & The Government of the Netherlands.

About SDU Publishing
SDU Publishers is among the top three publishers of professional information in the Netherlands and also a stake in the German legal online publisher juris GmbH.  With a wide range of publishing products and services remains SDU Publishers themselves and service to its customers continuous improvement. Innovation is taking the first place.
For more information: http://www.sdu.nl

About Dayon
Dayon designs, builds and manages content-driven online and mobile applications. Dayon digitizes, enriched, unlocks, searches, manages and publishes content. She works for organizations that have a lot of content to unlock, for both their customers and within their own organization. She helps these organizations to drop their content strategy and with their realization using content technologies.
For more information: http://www.dayon.nl

Bart van der Schans, our head of infrastructure became an Apache Jackrabbit committer. And, in January 2012 Mohammad Nour El-Din will join Hippo, who is already an Apache committer. This will make for a total of 11 Hippo developers that are actively contributing to various Apache Projects.

The Apache Software Foundation oversees nearly one hundred and fifty leading Open Source projects, including Apache HTTP Server – the world’s most popular Web server software. There are approximately 3,000 committers in the foundation that all collaborate to develop freely available enterprise-grade software that benefits millions of users worldwide.

We’ve been working on some amazing projects in conjunction with the Apache Software Foundation – including the Apache Rave project - a new Web and Social mash up engine. Our CTO Arje Cahn – also an Apache Committer recently wrote about the Rave project on his blog. Of course – it’s not just Apache Committers working at Hippo. We have enthusiastic people from all kinds of disciplines (marketing, social media, project management, customer service, sales and finance) working on the realization and maintenance of Hippo’s CMS and Portal software. And, if you’re interested in working with these inspiring people – and joining one of the most innovative and forward-thinking software companies in the world – we hope you’ll look at our jobopening page. At Hippo, not only your contributions to Hippo's products, but also your contributions to the larger open source community are a highly valued part of your work.

The ANWB website is powered by the Hippo CMS.  Additionally, the second place Web site of the “Top 100 Online Findability” is the website of the Ministry of General Affairs (www.rijksoverheid.nl),  and it too is powered with Hippo CMS.

 iProspect research
Media agency iProspect (which used to be the Search Engine Media agency Checkit) investigates the online find ability of the 100 largest advertisers in the Netherlands.
The research consists of measuring the reach of organizations through search engines. The results of the research are presented in percentages of the reached target groups of the measured organizations.

ANWB  good findable via search engines
ANWB reaches 86 % of its target groups through search engines, being the only online advertiser who reaches more than 80% of her target audience with the use of search engines.  The Ministry of General Affairs reaches 64% of its target audience through online search.

“ANWB gives a lot of attention to online findability by search engines. This goes way beyond buying Adwords. For instance, readable URLs with keywords influence search results.  Hippo CMS gives editors the possibilities to choose their URL themselves. Also external linking, metadata, good performance of the website and off course good content are part of our SEO-strategy.”, explains Adriaan de Jonge  of ANWB.

High SEO score with Hippo CMS
This was not the first prize won by clients using Hippo CMS. It turned out that websites developed with Hippo CMS score highly on Search Engine Optimalisation (SEO).

Research from Edwin Meijer (from Bratpack internetservices) to the success of raise funding institutions to attract visitors to their websites showed that  the website of the Nierstichting (Kidney Foundation), developed with Hippo CMS, also is very well findable.

This was exactly the reason for the Nierstichting to opt for Hippo CMS.  Jeroen Verberg, CEO at Hippo: “From 2003 onwards Hippo is focusing on search engine optimization. Therefore it is not surprising that Hippo scores so high in this field."

Hippo generates these good results in the field of Search Engine Optimization (SEO) among others by making use of Meta word, URLs with key words and the use of links to and from other relevant website. Click here for more information.  

True Multi-Channel Publishing

Historically, publishers that are looking to publish content in a magazine-like format and optimized for iPads and iPhones were faced with limited options. Most of the magazine “apps” are either “scraped” content from a Web site, or published using snapshot images of pages of the magazine. This can make updating content for an online magazine cumbersome and expensive. Add to that the steep revenue-share that having a native application in the Apple store requires – and many online publishers have found developing their content exclusively for the App store just too difficult.

But Hippo CMS and PugPig make publishing an iPad optimized magazine as simple as adding another channel to your existing Web content management framework. For those that are utilizing Hippo CMS to publish their online content to a Web site – it’s as easy as deciding which content should be published to their online magazine – and then setting up PugPig to automatically accommodate the iPad optimized framework.

Hippo CMS publishes and manages the content for the HTML5 Web App that the organization can then make available across multiple platforms including iPad and/or iPhone app – or even Android or other Tablet optimized interface. This makes it easy to and powerful to have one development and content management platform for the myriad of channels for mobile content delivery.

Hippo CMS Brings The Benefits of Enterprise Web Content Management

One of the main challenges of many of the current iOS-Powered applications is that the content authoring and management experience is quite limited. Hippo CMS solves that by bringing ALL of the Web content management features to the PugPig integration.

This means that for iPad targeted content, an organization can bring sophisticated content management and delivery features to bear such as:

• Content Targeting – providing personalized or targeted content based on behavior or other attributes

• Content Testing – A/B Testing for content to test conversion and optimize usability

• Optimized Ad Serving – using content targeting to optimize ad serving and contextually relevant messages

• Search Engine Optimization – publishing content that can be found on Search Engines

As Jon Marks, the lead architect on PugPig said “pure Web apps are the future for online publications. But they’re not there yet. You just can’t get the same level of interface smoothness with a pure Web app. That’s why we went with the hybrid approach. And, that’s why integration with a Web content management system like Hippo makes perfect sense. By separating the content management functions from the display as Hippo does – the publisher will have complete control over their content. When (and if) they decide to go to a pure Web or pure native app – they’ll be able to do it more easily with this type of integration.

Arjé Cahn, CTO of Hippo agrees. “Hippo’s true strength is in multi-channel Web publishing. In today’s mobile world, you need to make sure you’re delivering the right content to the right device. What’s right for the iPhone or Android app might be completely different for an iPad or your Web site. The integration with PugPig is very exciting for us – because it makes publishing to an online magazine format optimized for the iPad very simple and straightforward for the publisher.”

Hippo’s integration with PugPig is available immediately. A video demonstrating the integration is available here – and Hippo will be conducting a Webinar demonstrating this integration on 26^th of October. More information about this webinar can be found here: http://www.onehippo.com/en/events/2011/10/hippo-cms-pugpig-ipad-magazine-publishing.html

About PugPig

PugPig was developed by Kaldor, a new venture focused on building HTML-based platforms. If you’d like to talk to them about using Pugpig or joining the team, please mail them at pugpig@kaldorgroup.com

About Hippo
Hippo sets the standard for how organizations can empower their audience to engage with content. Hippo CMS powers some of the largest and most visited Web properties in the world and is the first Web Content Management solution to deliver context-aware content for its customers. Hippo’s broad capabilities enable both marketers and technology teams to build world-class content delivery platforms. Featuring an enterprise-class development environment and powerful, yet intuitive editing capabilities, Hippo CMS enables a true, open and context-aware content strategy.

Hundreds of both public and private organizations use Hippo’s content platform to manage and deliver thousands of web properties including Thomson/Reuters, Dolce & Gabbana, the Government of the Netherlands & Autodesk.