In the Press: The 'Scoop' on Content as a Service

We all know that managing content is still a big challenge for most enterprise organizations — and it’s not one that’s getting any simpler. But what change needs to be made so that enterprises — while maybe not passionately believing that their web CMS is their competitive advantage — at least feel like it makes them strategically competent with digital content?

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Agile CMS for the Enterprise: Hate the (CMS) Player, Don’t Hate the Game

When it comes to digital marketing, the needs of the enterprise have changed drastically over the past few years. A multichannel, multi-platform content management strategy isn't an option anymore, it’s a must . Not only does your content management strategy have to span channels and devices, it needs to be relevant and personalized—based on your visitor’s behavior—in order to truly resonate.

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In the Press: What Matters (and What Doesn't) for Flexible, Agile Solutions

You don't have to choose between scalable and agile--businesses need to realize is that it’s not what the product is written in — it’s how it’s written that determines flexibility.

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At Hippo, Openness Goes Beyond Development Methodology

Hippo’s experienced record growth lately. With that growth have come several new hires. Maintaining company culture during growth spurts and across continents can be a challenge, but having just returned from a trip to the States, I’m happy to say that the workplace atmosphere and attitude we value so much in Amsterdam is just as strong in Boston.

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CMS and Marketing Automation: 5 Things to Remember When Considering Integration

These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

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