Dear CMOs and CIOs, Yes, you’ve heard it repeatedly these last few years: as big data and creating customer experiences become business critical, you have to start getting along and communicating.
With the high risk of messages between you two getting lost in translation, we’d like to offer you some tips for improving your chances.
1. Show genuine interest in each other. In Dale Carnegie’s words: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Ultimately CXM will be known as a team sport and the organizations that will win championships will be the ones whose CMO and CIO get collaboration right. On Tuesday March 25th, Robert Rose, Senior Analyst at the Digital Clarity Group will look at three things businesses should start doing: ‘ Developing a Customer Experience Blueprint’ ; ‘ Shifting roles: Inspiration from Technology and Nuts and Bolts Marketing processes’ and ‘Asking meaningful questions of Data for shared purpose’. The webinar is from 5:00 to 6:00 pm CET – you’re invited to join us.