WCM Has Evolved – And So Has Hippo! New Hippo CMS 7.7 Empowers Both Managers And Audiences To Create Contextualized Online Experiences
23 January, 2012
Web content management has changed. The explosive growth of content consumption from mobile and social interfaces, the pending expansion of the “internet of things” and consumer expectation of content availability is driving WCMS providers to shift their value proposition. Web Content Management is no longer simply solved by making it easier to publish content online.
Analyst firm Gartner has been releasing research and thought leadership about
Context Aware Computing for a few years, and they estimate that “by 2012, the
typical Global 2000 company will be managing between two and 10 business
relationships with context providers.”Further Gartner predicts that “ by 2015,
context will be as influential in mobile consumer services and relationships as
search engines are to the Web.”
This idea of context is at the core of what is shifting Web Content Management
and consumer expectations. Today WCM solutions must go beyond delivering
solutions that help a manager DELIVER a web experience — but also deliver one
that helps both managers and their audiences CREATE and CONSUME content in an
experience of their own making. This is
context aware content management.
“For WCM solution providers, ‘context aware’ goes well beyond managing web
experiences and personalization,” said Jeroen Verberg, CEO of Hippo. “It digs
deep into how we will enable our clients to open their repositories so that
things like location, environmental data, history, social attributes and even
real-time online behavior can be utilized to deliver a more relevant, contextual
experience. At Hippo we believe that this philosophy applies to both the
managers of the content and the audiences the managers are empowering to consume
their content through whatever method they choose.”
Hippo CMS 7.7 is the first true step toward an Open Source content management solution delivering context aware content management. It enables users to easily manage content across multiple channels and delivery platforms – and delivers personalized, device-aware, location-aware and even interface-aware content.
- Global Brand Content Management – Using Hippo’s Multi-Channel manager organizations now have an extraordinarily easy way to add, edit and manage new content channels and sub-channels for managing context. This includes channels for language, device, marketing campaigns, or any other strategy the organizations wants to create.
- Content & Marketing Insight – Hippo’s new extensible reporting dashboard provides marketers with the insight they need to deliver continued Web experience management success.
- Contextual Content Delivery – Hippo continues to lead the way in delivering content appropriate for the channel. Hippo CMS 7.7 can automatically deliver optimized interfaces across multiple content channels – whether that be iPhone, iPad, Android, Web or even social channels.
- Content As An Open Service – Hippo CMS 7.7 continues to be focused on Open Standards and Open Source models. Customers can utilize the standards based content storage within Hippo CMS and utilize both contextual delivery models and contextual content management models – meaning that the same content repository can be accessed by multiple ways to both deliver AND manage the content.
Examples of the power and benefits of Hippo CMS to organizations range from
government organizations to global brands. For example The Dutch National
government was able to reduce the complexity and
expense of their CMS footprint from 13 websites and multiple CMS systems to
one, enterprise implementation of Hippo CMS. Global publisher Incisive Media was
able to
easily
migrate 260,000 existing articles from multiple online magazines, integrate
with Autonomy Search and Quark DMS to provide a central online content
management and delivery system. And the Dutch Libraries were able to
deploy a completely open “content
service” (perfect for a library) that allows video, social media interaction
and even storage for User Generated content. This means that each library can
not only deliver the full range of content to their audiences contextually
across mobile, social and web platforms – but they can also manage the content
from just about any type of input mechanism channel they choose.
Arje Cahn, CTO of Hippo, said “Hippo CMS 7.7 is designed to drive the best of
both worlds. In the past, CMS editing interfaces and the target site were almost
two disconnected worlds. In Hippo CMS 7.7 they live together in a single,
unified interface. So, the architectural separation between presentation and
content is still there – but its now visually integrated. This makes the system
much easier to comprehend and use for end-users.”
Hippo has scheduled a webinar for those who are interested in getting started with Hippo 7.7 DATE: 7 februari 2012, 17.00-18.00 CEST.
About Hippo
Hippo sets the standard for how organizations can empower their audience to
engage with content. Hippo CMS powers some of the largest and most visited Web
properties in the world and is the first Web Content Management solution to
deliver context-aware content for its customers. Hippo’s broad capabilities
enable both marketers and technology teams to build world-class content delivery
platforms. Featuring an enterprise-class development environment and powerful,
yet intuitive editing capabilities, Hippo CMS enables a true, open and
context-aware content strategy. Hundreds of both public and private
organizations use Hippo’s content platform to manage and deliver thousands of
web properties including Autodesk, Dolce & Gabbana, The University of
Amsterdam, Thomson/Reuters & The Government of the Netherlands.