Maison de Bonneterie

The website of fashion house Maison de Bonneterie must express the same quality as they have guaranteed for over a 100 years. The website must communicate the same atmosphere as the public can find in the store.

In fashion everything is changing all the time. That’s why its important that the marketing specialists of Maison de Bonneterie can use different themes (like winter, Christmas, summer and spring) in one website.

It must be possible to put new fashion collections online quickly and easily according to the same marketing methods as for offline purposes. Maison de Bonneterie must be able to choose the different products and the different ways they want to communicate with different target groups.

The Hippo CMS with Xopus XML editor can fulfill these demands for flexibility and usability. By using XML, the website does not need to be rebuilt for each collection or fashion season. This is saving Maison de Bonneterie marketing costs every season.

Hippo also connects registered customers of the fashion house (with a client “priority”card) to a closed environment to check their client extra’s.

URL: www.debonneterie.nl